About Us

Welcome to YOU KNOW A GIRL CAN'T HELP IT!, where individuality shines. Learn more about our journey, our mission, and what makes us unique. We're thrilled to share our story with you.

The story behind you know a girl can't help it!

“YOU KNOW A GIRL CAN’T HELP IT!” started as more than just a brand — it’s an attitude. It is a concept that my mother made happen from over hearing on the phone with her girlfriend. It’s for the women who can’t help but shine a little brighter, laugh a little louder, and express themselves unapologetically. What began as a love for statement fashion pieces turned into a passion for helping others embrace their individuality. Every patch, accessory, and design is made to celebrate confidence, creativity, and that unstoppable ‘girl can’t help it’ energy we all have inside.

What makes us special

Our accessories and patches are designed to stand out, not blend in. Each piece reflects creativity, culture, and personality — made for people who love expressing themselves through bold, meaningful details. Located in Murfreesboro, Tennessee, we pour our hearts into creating unique, designer-inspired customized accessories and fun, pretty patches that you won't find anywhere else.

Our vision

When you visit our online shop, we want you to instantly feel inspired, confident, and unapologetically yourself. You should feel like you’ve stepped into a space that celebrates individuality — a brand that says “you’re allowed to shine.” Every item should feel like a reminder that style is personal power.

"I love the unique patches and accessories! They're such a fun way to express my personality. I can't help but buy them!"

A Happy Customer